Privacy Policy.

Information you give us

• Contact and inquiry details: name, email, phone number, and anything you write in our contact form.
• Athlete details you choose to share: for example, the athlete’s name, graduation year, school, team, position, and goals. Please share only what is needed to help you.
• Booking details: name, email, session time, and notes you add when scheduling.
• Purchase details: name, billing and shipping address, email, and order history. Payment card details are collected and processed by our payment provider; we do not store full card numbers.
• Communications: emails and messages you send us, and testimonials you submit.

Information collected automatically

• Device and browser type, IP address, approximate location, pages viewed, links clicked, referring site, and time spent on the Site.
• Interactions with our emails (such as opens and clicks).
• Views of digital content and video.

This information is collected through cookies, pixels, and similar technologies (see Section 6).

• Respond to inquiries and schedule and hold consultations.
• Process orders, deliver print products, and provide access to digital content.
• Send transactional messages about bookings and purchases.
• Send updates and offers, if you have opted in. You can unsubscribe at any time.
• Measure our advertising and show relevant ads, if you have accepted advertising cookies.
• Understand how the Site is used and improve our content and services.
• Protect the Site, prevent fraud, and enforce our Terms of Use.
• Comply with legal obligations.

We share information only as described here:

• Service providers who help us run the Site and business, under contracts that limit their use of your information. These include our website host, online store and payment processing (Shopify), customer relationship and form management (HubSpot), email marketing (Klaviyo), scheduling (Cal.com), digital publishing (FlippingBook), video hosting (Wistia), and analytics providers.
• Advertising partners: if you accept advertising cookies, pixels from partners such as Meta and Google collect information about your activity on the Site (such as pages viewed and purchases) to measure our ads and show you relevant ads on other sites and apps. You can change your choice at any time using the Cookie Settings link in the footer.
• Legal and safety reasons: when required by law, or to protect the rights, property, or safety of The Basketball Firm, our users, or others.
• Business transfers: in connection with a merger, sale, or reorganization, subject to this policy.
• With your consent: for any other purpose you approve.

We do not share an athlete’s information with college coaches, schools, or third parties without the express permission of the athlete’s parent or guardian (or the athlete, if 18 or older).

• The Site is intended for parents, guardians, and athletes 13 and older. We do not knowingly collect personal information from children under 13. If we learn we have, we will delete it. Contact us if you believe a child under 13 has given us information.
• For athletes under 18, we ask that a parent or guardian submit forms, book consultations, and make purchases.
• California minors: if you are under 18 and a California resident, you may ask us to remove content or information you posted on the Site by contacting us. This does not guarantee complete removal from the internet.

• Email: unsubscribe from marketing emails using the link in any email. We may still send messages about your bookings and orders.
• Access, correction, and deletion: contact us to request a copy of your information, correct it, or delete it. We will respond within 45 days and may need to verify your identity.
• Cookies and advertising: use the Cookie Settings link in the footer to accept or decline advertising cookies at any time. Most browsers also let you block or delete cookies. Blocking some cookies may affect how the Site works.

We and our service providers use cookies, pixels, and similar tools to keep the Site working, remember preferences, measure traffic, and understand which content is useful. With your consent, we also use advertising pixels from partners such as Meta and Google to measure our ads and show you relevant ads. These advertising pixels run only after you accept them in our cookie banner.

Do Not Track: some browsers send “Do Not Track” signals. There is no common standard for these signals, and the Site does not currently respond to them.

If you are a California resident, you have the right to:

• Know what personal information we collect, use, and share.
• Request access to, correction of, or deletion of your personal information.
• Opt out of the sale or sharing of your personal information, including sharing for targeted advertising. To opt out, use the Cookie Settings link in the footer or email us at info@thebasketballfirm.com.
• Not be discriminated against for exercising these rights.

To make a request, email us at info@thebasketballfirm.com or write to us at the address below. You may use an authorized agent, and we may ask for proof of authorization.

Shine the Light: California residents may ask whether we shared personal information with third parties for their own direct marketing in the prior year. We do not share personal information for that purpose.

We use reasonable administrative, technical, and physical safeguards to protect your information. No system is completely secure, and we cannot guarantee security.

We keep personal information only as long as needed for the purposes in this policy, including to meet legal, tax, and accounting requirements, then delete or de-identify it.

The Basketball Firm is based in the United States, and our service providers may process information in the United States or other countries. By using the Site, you understand your information may be processed outside your home country.

The Site links to other websites, including partner organizations. We are not responsible for their privacy practices. Please review their policies.

We may update this Privacy Policy from time to time. We will post the updated version with a new effective date, and for material changes we will provide additional notice where appropriate.