Why Todd
Meet Todd Wilson.
Kids call him coach. Parents call him their anchor. Colleges call him their go-to. Coaches call him their expert. Pros call him family. Trainers call him one of their own.
The origin story
“God led me from a few years of college basketball into decades of working with families.”
Todd was the high potential student-athlete with the offer. A Division II roster spot on the table, and a family with no idea what to do with it. Nobody to tell them what the offer actually meant, which questions to ask, or what came next. Information from every direction, advice from everyone, and no way to sort any of it.
He has spent every year since making sure other families do not have to guess.
Todd Wilson is a leader in athletic development and personal growth, serving as the founder and CEO of Core Prep Academy, the owner of The Basketball Firm, and the host of the Elevate Your Game Podcast. He supports athletes, families, and organizations in navigating the student-athlete journey, using basketball as a platform to build identity, discipline, and character. His focus is on equipping athletes with the tools to succeed both on and off the court.
Todd Wilson · Founder
The range
Played. Coached. Scouted. Trained. Counseled.
Todd has done every job in this game, on the court and off it. Most people in this space do one. He operates a program, wrote the guide, hosts the show, and takes the call when a coach needs an honest read.
Operator
He runs the program
Founder and CEO of Core Prep Academy. Not a consultant advising from outside the gym. He runs the program, makes the calls, and lives with the outcomes.
Author
He wrote the manual
The Blueprint Guide to Getting Recruited. Everything a family needs to understand the recruiting process, in one place. Foreword by Derek Fisher.
Host
He asks the best in the game
Elevate Your Game. Todd takes the questions families actually wrestle with to the people who have already answered them, and asks directly.
Peer
Coaches call him
Head coaches at elite high school programs, national event operators, and the evaluators who assess players for a living. When they want an honest read, they ask Todd.
Access
He knows who to call
Relationships across grassroots, prep, college, and the pros, including some overseas. Coaches, scouts, trainers, and programs, plus the specialists families lean on along the way: mental performance, strength and conditioning, and athletic development. When Todd sends you to someone, he knows them.
Translator
He speaks every side
Parents, athletes, coaches, scouts, programs, and schools all want the same outcome and none of them speak the same language. Todd sits in the middle and makes the conversation make sense.
And every day the phone rings. Every role, every level, someone who needs direction.
The record
Todd has helped over 700 student-athletes reach their goals and play at the next level.
- Core Prep Academy
- Founder and CEO
- The Basketball Firm
- Owner
- Elevate Your Game
- Host
- The Blueprint Guide to Getting Recruited
- Author. Foreword by Derek Fisher
The results
Players Todd has guided.
Athletes Todd has guided along the way, now competing at every level.
- Isaiah ElohimVirginia TechD1
- Gavin HightowerProvidence CollegeD1
- Dusty StromerUniversity of San DiegoD1
- Brady DunlapUniversity of GeorgiaD1
- Mazi MosleyLoyola Marymount UniversityD1
- Dillan ShawArizona State UniversityD1
- Mike PriceChicago State UniversityD1
- ZZ ClarkWilliam & MaryD1
- Jaden HubbardUniversity of California, MercedD2
- Trey McDonaldGeorge FoxD3
In their words
What families, coaches, and pros say.
Student-Athletes
He gave Zach something far more significant: a clear, attainable roadmap to his collegiate aspirations.
Coach Todd guided us through the many ins and outs of recruitment and landing a full-ride collegiate scholarship.
Navigating youth basketball can be overwhelming, but Todd is there every step of the way.
Coaches and industry
Todd is an outstanding resource in the basketball community. He navigates both the youth and high school basketball landscape with honesty, insight, and deep knowledge. I highly recommend following Todd’s guidance and trusting his expertise.
Todd is one of the few in the grassroots space who actually understands what it takes to transition from youth basketball to elite high school and college programs. His guidance covers the full student-athlete experience, from culture and character to on-court development.
Todd genuinely cares about the kids and their best interests. He does a fantastic job and is one of the best in the business.
Behind every great athlete is someone who believed in their potential before they did. Todd has spent years doing exactly that, building not just skills, but character, confidence, and champions. Trust the blueprint. The results speak for themselves.
Pros
Todd’s resume and experience speak for themselves. He’s been in the trenches, developing players, guiding families, and helping young athletes navigate the challenges that come with chasing big dreams. This guide captures that same approach. It’s practical, it’s honest, and it comes from someone who’s lived it.
The Firm
Todd’s trusted team
Todd has seen most of what this game puts in front of a family. Some things still call for someone who does one thing all day. When that is what your journey needs, he brings in a specialist from his trusted team, whether that is a particular skill, someone closer to where you live, or the right person to help a player through a slump. Todd stays with you either way.
The beginning
Core Prep Academy
One of the first programs built around the whole student-athlete. Talent, training, and character, together.
coreprepacademy.comBuilt alongside
- Impact Basketball
- Pangos All-American Camp
- Swish Cultures
- Ball is Life
- Stack
- EYBL
Everyone has an opinion. Todd has answers.
An hour with Todd, about your journey, your goals. $99.
Schedule Time with Todd